SEO, or search engine optimization, is a marketing strategy to help your business get found on Google and other search engines. A strong SEO strategy for manufacturing could include anything from the way your website is laid out to how often other websites link to your pages to the kind of engaging content you put on your blog.
If you’re thinking, “We’re a manufacturing company. Why would we need a blog?” You might be surprised at just how valuable it can be to your business. Engaging content will not only make your business seem more friendly and inviting, but it will also make it easier for your target audience to find you among the numerous other business pages that come up when they perform a Google search.
What is SEO for Manufacturing?
One of the best ways to boost SEO for your manufacturing company is to write articles and blog posts with keywords that are relevant to your target audience. For instance, Axis Communications is a manufacturer of security equipment like surveillance cameras. Their target audience is people who are interested in investing in security equipment for their business, so a common keyword would be “surveillance camera.”
They also are mindful of medium- or long-tail keywords, which are keywords that their audience might search for less often. An example of this would be “surveillance camera maintenance,” which led to this blog post titled “Surveillance camera maintenance — who cares?”
What Are the Benefits of Strong SEO in Manufacturing?
SEO in manufacturing can provide many benefits, the most obvious being that it draws more members of your target audience to your page. SEO strategies help your page rank higher and higher on the search engine results page, which is essential. Nearly 30% of people that perform a Google search will click on the first result. The second and third results get about 10-15% each. And if you’re the fourth-ranking or lower, that percentage drops to single digits.
Another reason that SEO in manufacturing is beneficial is that it simply makes your page more engaging. Manufacturing isn’t exactly considered an “edge-of-your-seat industry.” To get your audience interested in your work, you have to go the extra mile to draw them in. In doing so, you’ll stand out from the competition, draw in more members of your target audience, and keep them on your page for longer (which increases your chances of conversion).
Why Are so Many Companies Missing Out on SEO?
Oftentimes, companies miss out on SEO because they don’t know how to build strong SEO strategies. If you don’t know what you’re doing, it’s easy to put hours and hours of work into SEO and see no results. That can be disheartening.
To ensure that you get the most out of your SEO work, be sure to research the latest developments. A great resource is this SEO Starter Guide from Google. If you’re still feeling intimidated, consider reaching out to Slyde Associates Content & SEO Team to build your strategy and get the ball rolling.
With a strategy for SEO in manufacturing, you can make your site more engaging, make your business easier to find, and provide even more value to your target audience.
SEO for Manufacturing? It’s not crazy!
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